The All Nigeria Employment Law Report
Brand Identity Development
The All Nigeria Employment Law Report (ANELR) is a specialized publication dedicated to providing comprehensive and authoritative legal reports on employment law in Nigeria. ANELR publishes judicial opinions from selected case law, serving as an essential resource for lawyers, judges, academics, HR professionals, and the general public.
Challenge
ANELR required a strong, professional, and recognizable brand identity to solidify its position as a leading source of employment law information. The brand needed to reflect the publication’s authority, credibility, and accessibility to a diverse audience.
Solution
Digitanx Creatives was commissioned to develop a comprehensive brand identity for ANELR, encompassing logo design, collateral design, and a brand manual.
Deliverables:
Logo Design
Digitanx Creatives designed a distinctive logo for ANELR, skillfully combining a wordmark with a figurative mark to create a memorable brand identity. The scale of justice icon was thoughtfully incorporated as the figurative mark, effectively symbolizing legal authority and impartiality, core values of the publication. To ensure versatility, variations of the logo were developed, including a standalone symbol specifically designed for optimal use on the ANELR website and across social media channels.
Brand Collateral Design
Designed professional and consistent collateral materials, including:
Brand Manual
Developed a comprehensive brand manual outlining the ANELR brand identity, including:
Outcomes & Key Improvements
Passionate - Design - Solutions
